Updated February 2016:
FALSE ADVERTISING - Alopecia
New Digital Single Released:11 March
When Manchester trio False Advertising released their eponymous debut album in September 2015, Total Guitar hailed them as ‘Guitarists to Watch in 2016’ with their sound compared to Nirvana’s In Utero.
Taking what The Skinny called “neo-grunge-chops” but adding “uncommonly accomplished song craft”, False Advertising rise effortlessly above the recent wave of grunge inspired bands, creating instead their own style of twisted noise-pop that transcends genres, mixing up 90s US underground alt-rock, punk, post-hardcore and noise-rock.
Alopecia is False Advertising’s self-recorded and produced new single and lead track from their forthcoming Brainless E.P. Its indicative of their sound both musically - with its fast, breakneck pace and fraught punk v’s grunge guitar smashing - and also lyrically, with its battle-cry refrain of “I hope my hair don’t fall out”, reflecting the E.P.s snarling, oft sarcastic outpouring inspired by recent events in singer and lyricist Jen Hingle’s life, as she explains:
“I experienced this thing in my family that was just so cruel. It left me helpless, bitter and frustrated. The bulk of the E.P. is kinda this weird sarcastic take on that feeling of loss.”
Alopecia is released on 11 March, followed by the release of the Brainless E.P. on 22 April.
Following the bands support of Bob Mould at Manchester’s Academy 2, they play the following shows including a headline date at London’s Hoxton Bar & Kitchen:
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